Shoes for Crews, maker of non-slip shoes for use in restaurants, came to us needing a refresh of their website that would house multiple distinct shoe brands under the SFC umbrella. In addition to creating a design system approach that would serve all of their brands' distinct design approaches, we helped create a new look for Mozo, a fresh line of stylish shoes for high end restaurants. After exploring typography, color, and imagery we created a minimalist design that fit with the aesthetic of the shoes.
UX/UI Design, Creative Direction
Andrew Spencer, Designer