A couple of years after their launch, OCE was purchase by a single owner and their retail store relocated and expanded. To coincide with the fresh start, the new owner wanted to give the brand a more nostalgic feel that really connected with their audience, so we kicked things off with a several week brand strategy exercise to dig into their “why.” With “Making moments for every collector” as our guiding idea, we built a visual identity to match—centered around a 30-foot mural that not only fills the store with character but also shows up across brand touchpoints.