Embedded on the DocuSign Brand Team for over a year, I helped lead a brand refresh effort that culminated in the launch of brand.docusign.com, a comprehensive set of brand guidelines used by DocuSign employees and external vendors. Over the course of the year, the internal team of designers, writers, and animators explored new visual approaches to typography, data visualization, color, animation, illustration, iconography, and other supporting foundational brand graphics.
My Role
Identity Design, Illustration, Iconography, Brand Guidelines, Data Visualization, Event Design, Creative Direction
Collaboration
Ryan Clark, Creative Director and entire DocuSign Brand Team