Comments on: The Power of Brand Perception http://jloyd.net/the-power-of-brand-perception/ Jeremy Loyd is a Founding Partner and Creative Director at FORGE, an idea studio based in Dayton, Ohio. Wed, 23 Dec 2009 04:00:17 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Jeremy http://jloyd.net/the-power-of-brand-perception/comment-page-1/#comment-2 Jeremy Mon, 16 Nov 2009 01:19:44 +0000 http://jloyd.net/?p=386#comment-2 A good question. Here's my response: a brand is perception, meaning what the consumer thinks about a brand IS the brand itself. In this case, Honda has built a reputation for reliability and me, as the consumer, recognized this and even paid more for the Honda brand. Certainly this type of scenario should be the goal of every company: to build positive brand perception that makes the consumer choose your product/service over the competition's. However, as this post shows, the end product must live up to the hype! A good question. Here’s my response: a brand is perception, meaning what the consumer thinks about a brand IS the brand itself. In this case, Honda has built a reputation for reliability and me, as the consumer, recognized this and even paid more for the Honda brand. Certainly this type of scenario should be the goal of every company: to build positive brand perception that makes the consumer choose your product/service over the competition’s. However, as this post shows, the end product must live up to the hype!

]]> By: Ben Callahan http://jloyd.net/the-power-of-brand-perception/comment-page-1/#comment-1 Ben Callahan Fri, 13 Nov 2009 15:48:27 +0000 http://jloyd.net/?p=386#comment-1 I remember when you bought this mower. I was totally pumped to come check out the new Honda... Any thoughts on how this might apply to a business owner and their brand? What's the takeaway for people selling (as opposed to the consumers)? I remember when you bought this mower. I was totally pumped to come check out the new Honda…

Any thoughts on how this might apply to a business owner and their brand? What’s the takeaway for people selling (as opposed to the consumers)?

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